I'd say that's a whole different situation. That was his marketing scheme because he believed he'd get more return on his investment doing it that way. Right or wrong...agree or disagree...that was his motive. As opposed to the person who says that such high prices are "unfair" or "wrong" simply because they can't afford it.
I agree 100% with your last statement. Anyone who breeds to sell babies, or buys to flip for more money is HOPING to make that sell and get that income. Absolutely nothing wrong with that, so long as one's priorities are in line and the animals' welfare comes first.