I agree. It not like snakes are the only buisness in the world that does it.. Think of the car company's. they show you concept pics then magizine pics and you never get to drive it for ages.. The new camaro was showed off in 2001 and then 9 YEARS later available.
It's a buisness, and for these big guys it is THERE buisness not just a hobby like most of us. There bread and milk comes from it! There is nothing wrong with getting some people excited about a amazing snake.
If he posted that video with what it takes to make it right before breading seson, how many of you all would be trying to make it by right now... Then bamm, there goes his project...
Think he would even try to make something great after that happens every time??