Shipping goes by distance, dimensions, and weight. Yes the flexwatt isnt any weight at all but the box takes up space on the truck/plane for a very long distance which is why shipping is so much. Your best bet is to order multiple rolls so they fit into the same box and you can have the stuff around to use when needed. Dont get mad at me for saying this but if you dont like the rates some stores charge then dont buy from them. The world doesnt revolve around what you think is fair and venting to members here isnt going to change anything. It really just puts one more useless thread on the boards.