When I get started, I'll probably breed for all the good qualities and what I think the morphs and even normals should look like. I want to make quality animals instead of just throwing any example of a morph together just to make that morph. I'm starting off with a horribly picky het pied, but hopefully I'll breed it out. My normal is just about perfect and will be once she starts taking f/t rats. And of course make projects out of anything interesting that pops up.
Oh, and like mykee, I'll be breeding for me, and just be lucky to sell what I can.