Hi,
It's all the fault of the marketing industry.
First they imagine/ invent a pidgeonhole, then they define a group of people they imagine fit in it - then they try and target the same old tired drivel in a new and superfically relevant way.
Personally I'm with Bill Hicks on the whole lot of em - I won't be linking to it for obvious reasons but I believe clarification can be found on youtube.
dr del