Here is a sample letter provided by USARK Jonathan Brady. The thing to keep in mind is, if you love reptiles, keep them, and/or breed them, you are now apparently mentally deficient and have social disorders according to Animal Planet.
Dear ________,
Animal Planet seems to be attacking the reptile and exotic animal industries in an extremely misleading and untruthful way. As a member of this community I am deeply saddened and offended by the gross mischaracterizations of mental illness and irresponsibility of the members of my community. No community or group of like-minded individuals are without their "black eye", but to insinuate and even downright state that the entire community is similar to the outliers is irresponsible and borders on libelous.
Therefore, I will not support Animal Planet by watching their programming or support the companies who advertise on Animal Planet until the programming is pulled, or at least becomes balanced and truthful. Should you decide to pull your commercials from these segments of their programming, or from Animal Planet altogether, please let me know so I may resume supporting your business.
Thank you,