We should also make a point to respond whenever we have the option of commenting on stories like this. Just be sure to use your spell checker, make sure your facts are correct, and be polite. If you don't sound intelligent in a comment, the entire community doesn't sound intelligent.

People do read those comments. The worst thing we can do is let bad press stand unrefuted. We need good press too--and we should proliferate any good press we find as widely as possible, but we can't ignore bad press and just let it go.