Well you're typing which means it probably isn't......
Finding it silly is one thing........taking it seriously and judging a person as some sort of egotistical head case because of it is another thing.
Look at it this way - even with the third person thing, there are still some good nuggets of advice in most of his posts.
On the other hand there are many people here who don't use it and spew absolute garbage.............
So while I agree that some may find it silly, I would argue that many of his "silly" posts contain solid information that many who take themselves way too seriously should aspire to emulate.