People are seriously 'into' the morphs right now, and have only touched the surface of what is possible with normals.
NERD has some line-bred high yellow normals. This is a start. Through selective breeding we can produce some truly SPECTACULAR looking animals that will not have a single mutant gene in them. It just takes time.
Working with line-breeding of normals is something I fully intend to do once I'm established in about 3 or 4 more years. Being able to produce normals that are consistantly near-black, or consistantly bright yellow, consistantly desert pale...imagine what those lines could do when mixed in with various morphs over time. It's well worth it!