...with prices, there will always be individuals who think an asking price is too high or too low. It is a reflection of your personal value of the particular animal.
In the end, I think price comes after the animals health and the dealer. I will go check the stock of breeders I am familiar with or email them asking if they have a particular animal I am looking for. Price really is the last thing discussed. The price may be a bit high, or a bit low, but in the end it is a good deal regardless because I know I am getting a healthy animal from a reputable dealer.
To sum it up...do your research on the breeder.