I have found it almost impossible to quit cold turkey, I have tried and failed over 15 times. I bought the gum and it worked great for a few weeks, untill I had a few beers and decided to only have ONE cig, I always ended up consuming a pack and getting hooked again worse than before. YOU have to wanna quit, not because somebody else wants you too, it never works for somebody elses benifit. Kinda like how most people that have been to rehab have to go more than once, they went because somebody else wanted them too and they never really wanted to get there life straight. If your gonna quit smoking than you have to tell yourself that YOU want to quit and never smoke another ciggarette again. I am still a smoker till this day because I never really wanted to quit, I know one day I will come to my senses and quit being dumb and relize what I am doin till myself, But untill than a pack a day is where i am. Good luck and I hope you can have the will power to quit.