I think that fish hobbyist are an untapped resource. My dad isn't into reptiles but is really into tropical fish. When I told him about the resolution, he got pretty upset about it.
The only problem with that is it seems the few fish keepers that do know about it, don't care because they think it won't effect them.
The only fish keepers that seem to care are the people over on monsterfishkeepers.com and a handful of others.
"If I were stranded on a desert island and could only have one book, record and person...I'd probably die of exposure."