In 1946 the 4 Goldberg brothers Lowell, Norman, Hiram and Max took their patented invention to the office of Henry Ford. They sweet talked the old man's secretary into telling him that 4 men were here to see him with the greatest new innovation in automotive history. They described their invention of an automobile air conditioning system to Mr Ford and he was quite interested. They told him that they had a working model installed in a car outside. He eagerly went outside with them. They started up the car. It was 96 degrees outside that day and the temperature in the car quickly cooled down. Henry Ford was beside himself. He wanted the rights to install this in his cars. He asked the Goldberg Bros how much they wanted. They told him that they wanted three million dollars and recognition in the form of a plaque installed on the dashboard stating "Goldberg air conditioning system". Well Henry Ford was a more than a little anti semitic and he didn't want the name Goldberg on the dashboard of his cars. So he made a counter offer of five million dollars and only their first names on the dashboard. And that is why even today the air conditioners in every Ford say Low, Norm, Hi and Max
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