I used to work in a sign shop, and a logo should definately be fairly simple. It should be striking but easily recognizable, and work well in a variety of applications (letterhead, website, t shirt, sign, truck lettering, etc.) Just for fun, I drew this up real quick, it would work with a colorful gradient fill, or just as a single solid color:
(sorry it's tilted, didn't line it up in the scanner!)
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