Sorry, the links didn't show me the actual founders, remember that the original PETA was a grass-roots animal welfare society. The modern multi-million dollar industry is the bane of animal-lovers existance. The currant "founders" are the ones that raised the most money for the group to lobby with. They are by and large immoral people who think nothing of lying to get what they want.
Wolfy(who remembers WAY back when PETA just wanted to find dogs a home, and make people not butcher living cows)