Feeders, new racks, thermostats, electricity, and the newest hottest morph on the market are all expensive parts of the hobby. Many breeders do it for the love of the animals but there is a very true price tag on this hobby and maintaining a stable market helps many breeders go from season to season. I've seen people not hit the odds on a certain project have to pass on another because they didn't have the money for an expensive new project.