The market value of a morph should also vary depending on reliability. Buying off some nobody on KS Classifieds SHOULD be cheaper than buying off an established breeder, because with the breeder you are (presumably) paying for quality and reliability, and the established breeder (hopefully) will provide some amount of guarantee for the ancestry, quality, and health of the snake in question, things which all may be lacking in the "Joe Blow on KS" transaction.
There's also to some degree an issue of accessibility. Only established ball python hobbyists are likely to frequent online classifieds, whereas established breeders with mass-market websites are probably also frequented by intermediate and beginning hobbyists, and thus can charge more simply by virtue of being more accessible. It's the same reason Petsmart can charge $80 for a normal - sure, an identical or better quality normal could be had at a reptile show for $25 dollars, but your average Petsmart customer does not know that, and even if they did probably couldn't be bothered to seek out their local show and wait however many months until it occurs. You pay for convenience and accessibility.
Bottom line, basing market value on the cheapest price you can find is not a good idea. Market value varies a lot not only depending on what product but what market, and the "pet store" market is distinct from the "breeder" market is distinct from the "dude on KS" market.
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