I have lots of opinions on this. The media is only partially to blame. Magazines will print what sells. If we stopped buying the ones with the anorexic looking models they would stop making them.
Men and women ARE different! I embrace those differences. We are supposed to be different.
As far as different standards in the work place, I don't think sex should ever be an issue. If a man or a woman can competently do a job then everything should be equal. When I was in college we discussed women firefighters. Do I think women should be fire fighters? Absolutely. But they need to be able to complete the same physical requirements as the men do. I don't want to burn in a fire because there were lesser standards for a woman to qualify to pull me out. If you can do the job great. If not, then find something else. That goes for anybody and any profession. As far as pay, it should reflect your work not your sex.
I personally love women. ALL women! I don't have a specific type. I do like fit women. I'm an active guy so I want an active girl. I love tattoos. I love a feisty girl. The first thing we "judge" someone on is looks. Is that right? Of course it is! We all have different views on beauty and attraction. I should be allowed to find a fit, tattooed, girl attractive. I also shouldn't be made to feel bad because I don't find an overweight woman attractive. You do you and I'll do me.