I picked this up not realizing it was Neodymium. Not that that is bad, but I don't know what make Neodymium any better than another basking bulb. (The brand isn't Neodymium, it is All Things Living.) All I seemed to find is that the brand is a Petsmart brand, but not much in the way of explaining in depth as to what the product is besides what is on the Petsmart site.