Here's what I took away...
1) the header is too big - I run at a fairly high resolution, and it still seems to monopolize the page by taking up over 1/3 of it.
2) background / content division - there isn't really a distinction between the color or pattern of the page background and the content area background which makes the page seem like something is missing. You have a very specific width set, which is obvious based on the header and footer, but the rest of the page just seems to be floating over the top of a gray field.
3) emphasis on colors - you want to draw attention to things like links, but right now they're under-emphasized by being closer to the background color than the main text. (ie. "breeding plans" on the available page doesn't make you want to click it)
4) gallery - love simpleviewer because it allows for cursor-based navigation, but it looks out of place due to it's color, borders, and button style.
5) instructions - dig the how-to's, but making them html format would help with continuity. The pdfs are great for printing - don't get rid of them - but lay out the contents, preferably with pictures, in a html format as well.
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