I wonder if he was trying to say hello to all the people that stomped by?
In all seriousness, I think that the comments on that page sum it up pretty nicely. The media goes out of their way to hype people up for the cameras, so that when the store does open madness ensues.
The mob mentality will make people do crazy things. Like smash down a door and trample a worker to death. All for a little better price on holiday gifts. Makes me sick.