Interesting...without more details about the heating system and fans it is hard to say....just based on what is written it seems expensive to me. I know you pay a premium for incubators but $800 without a thermostat seems high.
It looks very nice. I agree with Pat. If you are hatching out high end clutches I would be more likely to go that route vs. a cooler.
Of course I'll be a cooler user for life! lol
I use an old upright freezer. I have never had a problem with it, and has worked perfect for years. If I was going to spend a crazy amount of money on an incubator. I would get one of these from this site. Yeah they are not cheap, but they come with everything you need. They are a well known company. I know AP is too, but they are kind of new to incubators. http://www.habitatsystemsltd.com/