Thanks for the clarification and your input, mlededee! It's always nice to have admins weigh in on stuff like this.
This is actually a really good point. It sounds like we really need to put our status as "the friendliest online community for ALL your herping needs!" out there better and show that we're not just a group of BP people over here, the same way Kingsnake isn't just for kingsnake people. So, what Hugsplox and Zincubus were talking about earlier. The only real idea I have on this front is public outreach/advertisement -- ie. getting one or some of the popular podcasts to mention us and what it's really like here.
As far as generating more content/posts/activity: perhaps we could start some sort of special weekly discussion thread series? Maybe they could focus on aspects of things such as hobby ethics, hobby history, applying things they've learned caring for one species to another, etc. Alternatively, we could start holding some sort of weekly or weekly-ish "book club" or "podcast club" where people could discuss new herp literature or podcast episodes. I feel like Reddit groups have weekly "mega-threads" like this that are fairly active; maybe something similar could work here?