We share that worry too as quiet reading time is so under-valued in today's instant society. Here's a couple of tricks I've used to get the 4 kid's loving books at an early age (and so far it's sticking)....
Library books are like treasures. They go up high. It's a treat to get your library book down and read and then it goes back up high. Kids LOVE stuff they can't have easily LOL.
~~Jo~~
Wow.. that is pure genius! :)
Another great author is Nora Roberts. She writes mystery/murder type mysteries that keep my attention.