I sold out last season at varying prices depending on color and sex of each animal, most of them were in the 250-275 range. A couple other men I know that produced them last season sold out quickly at about the same price range and up also and there's no reason to expect this year won't be the same. Unless there is something wrong with one, or it's a really dark or what most would consider a lower quality animal, 240 definitely isn't high. You also don't get to know what the parents look like or any of the normal support from a knowledgeable breeder going to a pet store like the one mentioned.