I think it's cool to get your name started; as long as you're not being misleading. I would say that it's OK.. but I am going through something similar, as this is the first year I am breeding in earnest.
I mean, even established breeders go through years when they don't produce anything; but they don't give up their logo just because they aren't selling anything at the moment!
Just make sure no one steals your name; I would get an LLC or something to be safe.