Marketing and Expanding Your Reach

Hey everyone!

I'm wondering what, if anything, the breeders here do in terms of marketing and building their web presence? I know with breeders word of mouth is huge. But then, so is it for any other form of business really. Your reputation is everything. However I'm wondering if you guys and gals do anything else to bring traffic to your sales pages/if you monitor that sort of thing? Stuff like article directories, seo, ppc, etc... :)

EDIT: And if you don't do any of these things, would you be interested in learning how? I could write up a tutorial or two if there is enough interest in it. Let me know!