Sean Bradley brought this up in a video, where he was live on facebook heading to a show.
Zoo Med matches what people are contributing to USARK dollar for dollar up to a 100k. Here is the information on the website as well:
http://www.zoomed.com/cm/company-information/USARK.html
This for me is big because I would rather help people that are giving back to the hobby than not. For those of you who are familiar with USARK you know the length to which they've gone to defend our hobby. I know that Zilla donated 25k last year and I'm not sure on about any specifics other than that. If anybody else knows for sure about other companies doing this, I would say it's worth mentioning.