You may be right. I look at customer service as a HUGE part of a business and will often choose to pay that little bit extra to receive better customer service. I've been in the restaurant business pretty much my whole life, and that is a very fickle business that relies extremely heavily on customer service, so maybe it stands out a little more to me. Having been a bartender for many years, my entire livelihood relied around customer service. A monkey can make a martini, but people pay up for the service. Come to think of it, I'd pay to see a monkey behind a bar, but that's not what we're discussing here, but potentially a gold mine (wink wink)....
Back on track: so perhaps my perception of what customer service should be is a bit skewed, but I don't believe it is. After all, without customers, you don't have a business. Without your business, I'll still be able to get what I need from somebody else...